Welcome to Locke - formerly Naturally Pure Salon - a sustainable, eco-friendly salon in the heart of Webster Groves, Missouri for 20+ years.
We are a collective of artists that are passionate about the craft of hairdressing and are driven to elevate the hair industry.
We are a salon that embraces creativity, individuality, sustainability, community and making you the best version of YOU. We focus on offering a team of artists that each specialize in their own specific craft to best meet your needs.
We believe hair has no gender. There are no "men's cuts" or "women's cuts" on our service menu. We charge a gratuity free, flat rate based on the time your session is booked for.
We can't wait to see you!
We are an all inclusive, gender neutral salon allowing each and every person that comes into our space to express their identity freely.
We believe hair has no gender and therefore shouldn't be priced as such.
Our artists in residence each specialize in their own unique areas. Let us help you find the best fit for your individual hair goals!
Becoming a gratuity free salon removes the awkwardness at the end of the appointment. It sends the message that our employees are already being paid what they're worth.
It makes our prices very clear and elevates our industry as a whole. We invest in clean, sustainable products as well as ongoing, quality education for our artists. They deserve to be paid what they're worth - not what someone decides they're worth.
Every hair service is based on the time it takes to complete rather than the type of service you are recieving. This allows our experienced artists the ability to give you the best results for your desired look. Each stylist's rate is based on experience, specialization in specific techniques, as well as their demand on time.
Session pricing is transparent. With this model our guests know what to anticipate cost wise with each visit and there are no surprises at checkout.